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.Whatever your product or service is, that is not your business!
You are always in the marketing and advertising business.
This is very important to understand.
Your business is marketing and advertising.
What follows are the benefits from your efforts.

For instance, if you are marketing a product to the generation of seniors then your product should be easy and beneficial for them to use right?
If you sell them your product that is good for them and they can’t open themselves, what’s the point?

John Doe, Divi CEO