SEO Services: 3 Tips for Getting Started With a Small Business Website

Are you familiar with the Power of Now SEO services? Learn about our SEO Basic and SEO Pro Packages to get started with your small business website.

It’s too easy for small businesses to fall through the cracks on search engines if they don’t know what they’re doing. Luckily, we know how to help!

Below are our top 3 tips to get your website on the web map. Read on to learn more about rankings on Google, how to generate more visitors, and how the Power of Now SEO services can help!

1. Use SEO Keywords

Keywords are a type of Search Engine Optimization (SEO) strategy that helps your website, blog, and business rank higher on search engines like Google, Bing, and Yahoo. These keywords are terms that have to do with your theme that people are using to search the internet.

For example, if you’re Joe in the plumbing business in New Jersey and want to drum up more customers, in your website meta description you may have the keyword “New Jersey Plumbing.” You would have that keyword and probably a few others spread throughout your website to help you reach your target audience.

It’s clear on what market you’re trying to reach and has the right parameters to rank you higher on Google rankings.

2. Set Up Google Analytics

Google Analytics monitors specific information about who is visiting your website. It provides you with useful information such as:

How they got to your website
How long they were there
What they did while they were there
What they searched for on your website

This is all useful information to help you understand what your customer wants. For one, Google Analytics helps you develop accurate marketing campaigns.

It also lets you know where you should be putting your money and what changes you need to make. If someone’s exiting quickly, maybe your website needs an update. Google Analytics will help you know!

3. Create a Lead Generation Webpage

You need a page on your website that is dedicated to garnering leads, aka visitors to your site. Let’s say you’re still New Jersey Joe.

You could have a contact page. Maybe you already do.

However, what if you had a specific landing page that had an automated response immediately when someone puts in their e-mail and clicks submit?

Your potential customer doesn’t have to call you and leave a voicemail because you’re busy or closed. They don’t have to wait while their e-mail sits in your inbox because it’s the weekend.

Instead, you have their information, they’ve received notification that you’ll be reaching out, and you also have their e-mail on file for future deals you’re running.